Apr 15, 2026
"Forever chemicals" have been in headlines for years, but are people actually getting the information they need to protect themselves? In this episode, we sit down with Lyn van Swol, professor in the Department of Communication Arts at UW-Madison, and graduate researcher Rachel Hutchins, co-authors of a newly published...
Apr 9, 2026
When we think about communicating risk, we often focus on the evidence: the data, the models, the science. But what if the words we choose to frame that risk are just as important as the risk itself?
In this episode, we sit down with Dr. Wändi Bruine de Bruin, a leading researcher in risk perception and behavioral...